Resound Box with Buy SoundCloud Plays
Rhetorical Situation of SoundCloud
The artist sign-up is on the bottom right of the homepage. You will be lead to a page where you can put in your artist name. If you don’t already exist in the system, you can claim the artist name. Once you have submitted your email address, you can choose whether or not you want to collect royalties for your music. The rhetorical situation surrounding soundcloud.com is another interesting feature when looked at from a rhetorically analytical standpoint. The rhetorical situation surrounding the creation of soundcloud.com was a response to the rhetorical events leading up to 2008. A rhetorical situation, as defined by Bitzer, is the “natural context of persons, events, objects, relations, and an exigence, which strongly invite utterance”. In other words, every rhetorical situation contains exigency, an audience, constraints and context.
Transition of SoundCloud
Soundcloud.com provided a common social network for amateur music makers to share their projects easily, as well as a place for musicians who were already famous to share and promote their new songs. These two groups, amateur musicians and already famous musicians, make up two thirds of the audience of the rhetorical situation created by soundcloud.com. The final third of the audience is made up of the “250 million unique monthly listeners” that browse the site. The only constraints of soundcloud.com come with the nature of it being a website: only people with a reliable Internet connection can access the site.
Today, you can even get the option to buy SoundCloud plays with just a few clicks.
Digital Media of SoundCloud
Soundcloud.com is also considered to be a form of digital media. As defined by Manovich, digital media is any form of media that possesses the features of numerical representation, modularity, automation, variability, and cultural transcoding. Although it appears to be obvious that the website itself is numerically represented, the digital audio files that are uploaded to the site are also represented numerically.